{"id":2697,"date":"2026-10-28T07:55:53","date_gmt":"2026-10-28T07:55:53","guid":{"rendered":"https:\/\/www.karongrilli.fi\/?p=2697"},"modified":"2026-10-28T07:57:05","modified_gmt":"2026-10-28T07:57:05","slug":"vakaata-tulosta-syklibisneksessa-wisan-tuija-suur-hamari","status":"publish","type":"post","link":"http:\/\/www.karongrilli.fi\/?p=2697","title":{"rendered":"Vakaata tulosta syklibisneksess\u00e4, Wisan Tuija Suur-Hamari?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Millainen yhti\u00f6 on <em>UPM:st\u00e4<\/em> irtoava<em> Wisa Group<\/em>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8221;Olemme Euroopassa johtava vanerin valmistaja, ja keskitymme sellaisiin loppuk\u00e4ytt\u00f6kohteisiin, joissa vaatimukset tuotteen laadulle, toimivuudelle ja palvelulle ovat kaikkein korkeimmat\u201d, <em>Wisa Groupin<\/em> toimitusjohtaja <strong>Tuija Suur-Hamari<\/strong> sanoo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Wisan <\/em>vaneria k\u00e4ytet\u00e4\u00e4n muun muassa rakentamiseen ja rekkojen lattioihin. Yli kymmenen prosenttia euroista tulee nestem\u00e4isen maakaasun kuljetukseen k\u00e4ytett\u00e4vien tankkereiden vuoraamisesta. LNG-tankkerit ovat korkeiden vaatimusten erikoisk\u00e4ytt\u00f6kohde, jossa kilpailua on v\u00e4hemm\u00e4n ja siten kannattavuus oletettavasti korkeampaa kuin peruslaaduissa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dUPM:n vaneriliiketoiminnan tulos on ollut l\u00e4pi vuosi hyvin resilientti\u00e4, vakaata\u201d, Suur-Hamari huomauttaa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e4n nostanee tuloksen toteutuneen vakauden esiin siksi, ett\u00e4 mets\u00e4teollisuuteen liitet\u00e4\u00e4n voimakaskin syklisyys, ja vanerinkin monet k\u00e4ytt\u00f6kohteet ovat suhdanneherkki\u00e4. <em>Wisaa <\/em>kuitenkin suojaa se, ett\u00e4 viime vuosina kiinteiden kulujen osuus on ollut vain nelj\u00e4nneksen luokkaa kaikista kustannuksista. T\u00e4rkein kustannuser\u00e4 on raakapuu, siis j\u00e4re\u00e4t kuusi- ja koivutukit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ven\u00e4j\u00e4 on yksi maailman suurista vanerin viejist\u00e4 ja ven\u00e4l\u00e4iset yritykset t\u00e4rkeit\u00e4 pelureita Euroopan markkinoilla. Ven\u00e4j\u00e4n aloittamaa hy\u00f6kk\u00e4yssotaa seuranneiden pakotteiden vuoksi ven\u00e4l\u00e4isyhti\u00f6t eiv\u00e4t ole viime vuosina p\u00e4\u00e4sseet myym\u00e4\u00e4n eurooppalaisille asiakkaille.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ent\u00e4 kun rauha tulee, pakotteet poistetaan ja ven\u00e4l\u00e4ist\u00e4 vaneria alkaa vy\u00f6ry\u00e4 Wisan ydinmarkkinoille? Romahtavatko myyntim\u00e4\u00e4r\u00e4t vai myyntihinnat?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dTotta kai siin\u00e4 vaiheessa, kun ven\u00e4l\u00e4ist\u00e4 vaneria ja muitakin tuotteita alkaa virrata rajan yli, se vaikuttaa markkinadynamiikkaan kaiken kaikkiaan\u201d, Suur-Hamari sanoo mutta muistuttaa, ett\u00e4 ven\u00e4l\u00e4isten valmistajien kanssa kilpailtiin my\u00f6s ennen pakotteiden voimaantuloa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Vakaata tulosta syklibisneksess\u00e4, Wisan Tuija Suur-Hamari?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s8dfuXcLst8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Millainen yhti\u00f6 on UPM:st\u00e4 irtoava Wisa Group? &#8221;Olemme Euroopassa johtava vanerin valmistaja, ja keskitymme sellaisiin loppuk\u00e4ytt\u00f6kohteisiin, joissa vaatimukset tuotteen laadulle, toimivuudelle ja palvelulle ovat kaikkein korkeimmat\u201d, Wisa Groupin toimitusjohtaja Tuija Suur-Hamari sanoo. Wisan vaneria k\u00e4ytet\u00e4\u00e4n muun muassa rakentamiseen ja rekkojen lattioihin. Yli kymmenen prosenttia euroista tulee nestem\u00e4isen maakaasun kuljetukseen k\u00e4ytett\u00e4vien tankkereiden vuoraamisesta. LNG-tankkerit ovat korkeiden [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grillit"],"uagb_featured_image_src":{"full":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/10\/261028-still-3.jpg",1920,1080,false],"thumbnail":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/10\/261028-still-3-150x150.jpg",150,150,true],"medium":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/10\/261028-still-3-300x169.jpg",300,169,true],"medium_large":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/10\/261028-still-3-768x432.jpg",768,432,true],"large":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/10\/261028-still-3-1024x576.jpg",1024,576,true],"1536x1536":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/10\/261028-still-3-1536x864.jpg",1536,864,true],"2048x2048":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/10\/261028-still-3.jpg",1920,1080,false],"mailpoet_newsletter_max":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/10\/261028-still-3-1320x743.jpg",1320,743,true]},"uagb_author_info":{"display_name":"Karo H\u00e4m\u00e4l\u00e4inen","author_link":"http:\/\/www.karongrilli.fi\/?author=2"},"uagb_comment_info":0,"uagb_excerpt":"Millainen yhti\u00f6 on UPM:st\u00e4 irtoava Wisa Group? &#8221;Olemme Euroopassa johtava vanerin valmistaja, ja keskitymme sellaisiin loppuk\u00e4ytt\u00f6kohteisiin, joissa vaatimukset tuotteen laadulle, toimivuudelle ja palvelulle ovat kaikkein korkeimmat\u201d, Wisa Groupin toimitusjohtaja Tuija Suur-Hamari sanoo. Wisan vaneria k\u00e4ytet\u00e4\u00e4n muun muassa rakentamiseen ja rekkojen lattioihin. Yli kymmenen prosenttia euroista tulee nestem\u00e4isen maakaasun kuljetukseen k\u00e4ytett\u00e4vien tankkereiden vuoraamisesta. LNG-tankkerit ovat korkeiden&hellip;","_links":{"self":[{"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/posts\/2697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2697"}],"version-history":[{"count":2,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/posts\/2697\/revisions"}],"predecessor-version":[{"id":2701,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/posts\/2697\/revisions\/2701"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/media\/2698"}],"wp:attachment":[{"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2697"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}