{"id":2564,"date":"2026-06-10T04:28:06","date_gmt":"2026-06-10T04:28:06","guid":{"rendered":"https:\/\/www.karongrilli.fi\/?p=2564"},"modified":"2026-06-10T04:28:07","modified_gmt":"2026-06-10T04:28:07","slug":"vakevaa-kasvua-miedoilla-juomilla-nokian-panimon-janne-paavola","status":"publish","type":"post","link":"http:\/\/www.karongrilli.fi\/?p=2564","title":{"rendered":"V\u00e4kev\u00e4\u00e4 kasvua miedoilla juomilla, Nokian Panimon Janne Paavola?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Nokian Panimon<\/em> tavoitteena on yli 20 miljoonan euron liikevaihto vuoteen 2029 menness\u00e4. Se tarkoittaa viime vuonna saavutetusta 13 miljoonasta eurosta keskim\u00e4\u00e4rin v\u00e4h\u00e4n yli kymmenen prosentin keskim\u00e4\u00e4r\u00e4ist\u00e4 vuosikasvua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tasaisesti laskevalla olutmarkkinalla se v\u00e4ist\u00e4m\u00e4tt\u00e4 tarkoittaa markkinaosuuksien rohmuamista muilta. Alkoholittomissa juomakategorioissa markkinakin antaa pient\u00e4 vetoapua, ja niihin <em>Nokian Panimo<\/em> on panostanutkin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mocktaileissa eli alkoholittomissa cocktaileissa <em>Nokian Panimo<\/em> on toimitusjohtaja <strong>Janne Paavolan<\/strong> mukaan markkinajohtaja. Uutena tuotealueena <em>Nokian Panimo <\/em>on ryhtynyt valmistamaan t\u00f6lkkeihin pakattuja hiilihapotettuja makuvesi\u00e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etenkin alkukes\u00e4n s\u00e4\u00e4t ovat panimoiden myynnin ja tuloksen kannalta poikkeuksellisen t\u00e4rkeit\u00e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Janne Paavolan mukaan loppukes\u00e4n s\u00e4\u00e4ll\u00e4 ei ole en\u00e4\u00e4 niin paljon merkityst\u00e4. Jos ihmiset ovat kes\u00e4n alussa alkaneet grillata, kuluttaa juomia tai sy\u00f6d\u00e4 j\u00e4\u00e4tel\u00f6\u00e4, he jatkavat tapaa, vaikka s\u00e4\u00e4t muuttuisivat kehnommiksi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dKun puhutaan prosenttikehityksest\u00e4, s\u00e4\u00e4ll\u00e4 voi olla kaksinumeroisia vaikutuksia\u201d, Paavola sanoo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grilli paikalla -jaksossa paitsi grillataan my\u00f6s tehd\u00e4\u00e4n tehdaskierros. Janne Paavola esittelee <em>Nokian Panimon <\/em>tuotannon mallasvarastosta keittohuoneen, t\u00f6lkityksen ja varaston kautta <em>tap roomiin <\/em>ja panimomyym\u00e4l\u00e4\u00e4n. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Grilli paikalla: Nokian Panimo &amp; Janne Paavola\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RTwoMJbENqI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Nokian Panimon tavoitteena on yli 20 miljoonan euron liikevaihto vuoteen 2029 menness\u00e4. Se tarkoittaa viime vuonna saavutetusta 13 miljoonasta eurosta keskim\u00e4\u00e4rin v\u00e4h\u00e4n yli kymmenen prosentin keskim\u00e4\u00e4r\u00e4ist\u00e4 vuosikasvua. Tasaisesti laskevalla olutmarkkinalla se v\u00e4ist\u00e4m\u00e4tt\u00e4 tarkoittaa markkinaosuuksien rohmuamista muilta. Alkoholittomissa juomakategorioissa markkinakin antaa pient\u00e4 vetoapua, ja niihin Nokian Panimo on panostanutkin. Mocktaileissa eli alkoholittomissa cocktaileissa Nokian Panimo on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36],"tags":[228,191],"class_list":["post-2564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grillit","tag-grilli-paikalla","tag-nokian-panimo"],"uagb_featured_image_src":{"full":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/06\/260610-still-kippis.jpg",1920,1080,false],"thumbnail":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/06\/260610-still-kippis-150x150.jpg",150,150,true],"medium":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/06\/260610-still-kippis-300x169.jpg",300,169,true],"medium_large":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/06\/260610-still-kippis-768x432.jpg",768,432,true],"large":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/06\/260610-still-kippis-1024x576.jpg",1024,576,true],"1536x1536":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/06\/260610-still-kippis-1536x864.jpg",1536,864,true],"2048x2048":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/06\/260610-still-kippis.jpg",1920,1080,false],"mailpoet_newsletter_max":["http:\/\/www.karongrilli.fi\/wp-content\/uploads\/2026\/06\/260610-still-kippis-1320x743.jpg",1320,743,true]},"uagb_author_info":{"display_name":"Karo H\u00e4m\u00e4l\u00e4inen","author_link":"http:\/\/www.karongrilli.fi\/?author=2"},"uagb_comment_info":0,"uagb_excerpt":"Nokian Panimon tavoitteena on yli 20 miljoonan euron liikevaihto vuoteen 2029 menness\u00e4. Se tarkoittaa viime vuonna saavutetusta 13 miljoonasta eurosta keskim\u00e4\u00e4rin v\u00e4h\u00e4n yli kymmenen prosentin keskim\u00e4\u00e4r\u00e4ist\u00e4 vuosikasvua. Tasaisesti laskevalla olutmarkkinalla se v\u00e4ist\u00e4m\u00e4tt\u00e4 tarkoittaa markkinaosuuksien rohmuamista muilta. Alkoholittomissa juomakategorioissa markkinakin antaa pient\u00e4 vetoapua, ja niihin Nokian Panimo on panostanutkin. Mocktaileissa eli alkoholittomissa cocktaileissa Nokian Panimo on&hellip;","_links":{"self":[{"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/posts\/2564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2564"}],"version-history":[{"count":3,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/posts\/2564\/revisions"}],"predecessor-version":[{"id":2568,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/posts\/2564\/revisions\/2568"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=\/wp\/v2\/media\/2566"}],"wp:attachment":[{"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2564"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.karongrilli.fi\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}